Lead Page

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A lead page is a landing page where traffic is sent specifically to prompt a certain action or result.

Common Uses

  • Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
  • Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
  • Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
  • A page designed to organize many related pages around an overall theme.

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